Apple and More Meaningful Innovation
I’m spending a TON of time with high schoolers lately, namely because I spend most of my day trying to help them learn some physics. It’s given me some insights I would never have gotten otherwise.
One of these is that about 70-75% of the students’ smartphones have a broken screen. Let that sink in. A full THREE QUARTERS of students are using a phone with a broken screen. They don’t have the means to get the screens replaced. The money isn’t there and it likely never will be. They’re on a two year contract so there’s no replacing the phone either. I can’t help but think that it’s time for some phone manufacturer to take a step back and realize the fragility of these devices we carry around on our person all day every day is unacceptable. They’ve got to get more durable and resilient, while remaining slim and beautiful as ever.
What is innovation? There are probably 100 definitions of what exactly innovation means, and whether any one company is innovative anymore. Apple is still innovative, and I won’t argue they aren’t, but I think there’s room for some more meaningful innovation- Durability, battery life, longevity, reliability. These shouldn’t be on the bottom of the goals list. Smartphones are mature now. They should be at the top.